You could lose out on up to 50% increase in turnover by only listing on Takealot.
For a long time Takealot has dominated South Africa’s online retail market, with over 50% of retail traffic and sales. However, the landscape is shifting with Amazon, Temu and other marketplaces launching in South Africa in the last 12 months, increasing market fragmentation and competition.
Sellers on multiple marketplaces often see a 50% increase in turnover. This trend mirrors global patterns where savvy shoppers explore various marketplaces for better deals.
Merchants selling all of their eggs through one online basket risk missing out if they don’t diversify. It’s crucial for brands to expand beyond Takealot to Amazon, Temu, Makro, other marketplaces and their own store to capitalise on the growing South African market and ensure continued sales and visibility. Platforms like Shopify integrate well into Amazon and media platforms like Google Ads and Meta so you have a wholistic solution without an enormous capital outlay.
Why partner to accelerate this diversification?
- Global Performance: Access worldwide talent and advanced tools.
- Comprehensive Service: Manage everything without increasing staff.
- Resilience: Mitigate risks of relying on a single marketplace.
- Growth: Enhanced sales opportunities with quicker turnaround times.
Global Performance: Access worldwide talent and advanced tools.
- Comprehensive Service: Manage everything without increasing staff.
- Resilience: Mitigate risks of relying on a single marketplace.
- Growth: Enhanced sales opportunities with quicker turnaround times.
If you need assistance with selecting, setting up or marketing on any marketplaces ( including Takealot ) – drop us a line here.
